SUSTAINABLE SMARTFISH FUNDAMENTALS

Smartfish is committed to reducing harm to the environment and aiming for outstanding natural resource efficiency in our business activities. Smartfish actively works to limit its environmental impact through sustainable use of resources, production, packaging and transport.

Sustainable sourcing
The fish oil used in Smartfish’s products is from wild catch from clean Norwegian waters. Stocks of wild cod along the Norwegian coast are plentiful and carefully managed. The fish oil is taken from the cod’s liver, where the fish oil is extremely concentrated, and this contributes to using all parts of the fish for food with minimal waste. Every day during the fishing season the fish is delivered to selected stations nearby and is carefully cleaned and stabilised.

Natural ingredients
Smartfish aims to use natural ingredients only. The definition of “natural” is changing over time and may differ from country to country.

Environmentally friendly packaging
The packaging used for all Smartfish products is recyclable paper cartons produced from sustainably managed forests. The Tetra Pak packaging is recyclable and has a low carbon footprint.

The square shape of the packaging enables efficient storage and shipment of the products, with a minimum of dead space. In addition, the packaging provides the product with excellent shelf stability, which prevents food waste.

Risk mitigation
Smartfish is a small company and has therefore developed a solid risk mitigation strategy. It includes all aspects of the business, from raw material sourcing to manufacturing and organisational structure.

The company has a set of standard operating procedures that include raw material control, microbiological analysis of every production batch, and guidelines and mechanisms for the management of product safety, storage and transport.

CERTIFICATIONS

All Smartfish drink products are halal-certified, and all sports nutrition products are Informed Sports certified and free from substances banned by the World Anti-Doping Agency (WADA).

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Core technology

Market

Strategy